Use the META description tag to feed major search engines with the text you would like to have appear in the natural results listing under the title. Be sure to be highly descriptive when using this tag. Load.. but do not Overload the tage with desired keywords for the item on the page.
For example:
WRONG WAY
meta name="DESCRIPTION" content="At Acme Inc, we pride ourselves on selling widgets of all shapes and sizes. We are one of the largest suppliers in the country."
RIGHT WAY (On the edge of Overloaded - but NOT quite)
meta name="DESCRIPTION" content="Widgets of all shapes and sizes are our specialty at Acme, Inc. Big Widgets, Small Widgets, and even the occaisonal Giant Widget. It's no surprise we are the countries largest manufacturer and supplier of Widgets."
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Joe Beccalori is an SEO Expert in New York, NY.
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