Friday, August 31, 2007

SEO Mythbusters

SEO Joost de Valk, in a recent study, decided to perform a series of isolation tests on several pervading myths. Do these Search Engine Optimization (SEO) strategies hold any real weight? I've been looking into some isolation tests on these myself, so this initial feedback is helpful. I've inquired for more details of the scientific study on his post. Let's see if we get the test details in true Mythbuster's fashion.

Here is a synopsis of his findings:

1. If you use Google Analytics on your website, Google will automatically index that web site. (Variation of this is that Google will somehow give preferential treatment) Busted

2. Google auto-indexes or give preferential ranking to those who use Google Adwords and or Adsense Busted

3. Google indexes a page that can only be reached through nofollow links. Busted

5. Google indexes a page that is excluded by robots.txt. Plausible

Sunday, August 26, 2007

Search Engine Optimization (SEO) Strategies

After 13 years in the industry, I have focused on nothing but SEO for almost 6 months now. With many years experience behind me -this recent and complete immersion has lifted me to all new results. I execute SEO Strategies primarily of a White Hat SEO standard. My main forum for teaching SEO, and sharing SEO Tactical Approaches will be here. Search Engine Optimization (SEO) Strategy from Joe Beccalori and will utilize a blog, newsletter, and upcoming podcast on the topic.

Tuesday, August 14, 2007

Prevent DMOZ and Yahoo Directory Title Descriptions

Since most search engines treat links from DMOZ and Yahoo Directory as 'highly trusted' sometimes Google, Yahoo or MSN (Live Search) may actually pull titles and descriptions from DMOZ or Yahoo Directory, instead of from page content or META descriptions.

If ever your website is displaying a title or description coming from DMOZ in the search results, you can tell the search engines to not display the data from DMOZ by using the NOODP tag.

 meta name="”robots”" content="”NOODP”" 

Since this is a meta tag, this is place appropriately within the tag.

If ever your website is displaying a title or description coming from the Yahoo Directory in the search results, you can tell the search engines to not display the data from Yahoo Directory by using the NOYDIR tag.

 meta name="”robots”" content="”NOYDIR”"