SEO Expert knows When to Wait

There will be times where you make several changes simultaneously to a page on your site. Then, after Google crawls your page changes, there is a brief period where your site appears to rise or drop noticeably in rank. I notice it typically occurs within 48-72 hours of a spidering for fairly static sites (getting crawled by Google an average of every 15-30 days). If it rose up 2 or 3 slots, you may be celebrating prematurely, and if it dropped 3 or 4 slots you may start to panic.

My suggestion is - don't react and certainly do not make any changes to your page for at least 3-5 days. Only then, after a few days pass and your page again finds it natural spot on the page, should you react.

If it had dropped significantly, say more than 3 positions, it usually returns to about its normal ranking, if it rose quickly- the gain seems to be corrected.

Unfortunately, I usually like to be able to explain "Why did my page rank lower on Google today?" with some sort of glamorous mathematical hypothesis... and I suppose if I were an advanced mathematician I could put forth such an algorithm.

But suffice it to say, so long as you followed generally acceptable Google prinicples for SEO, just know that many SEO Experts have seen and documented this peculiar behavior in the ranking engine.

For those interested, here is Google's official stance on SEO.

http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291


Joe is a self proclaimed SEO Expert in New York.

SEO Expert Tip : META Description Tag is Important

Use the META description tag to feed major search engines with the text you would like to have appear in the natural results listing under the title. Be sure to be highly descriptive when using this tag. Load.. but do not Overload the tage with desired keywords for the item on the page.

For example:

WRONG WAY

meta name="DESCRIPTION" content="At Acme Inc, we pride ourselves on selling widgets of all shapes and sizes. We are one of the largest suppliers in the country."

RIGHT WAY (On the edge of Overloaded - but NOT quite)

meta name="DESCRIPTION" content="Widgets of all shapes and sizes are our specialty at Acme, Inc. Big Widgets, Small Widgets, and even the occaisonal Giant Widget. It's no surprise we are the countries largest manufacturer and supplier of Widgets."

For more great SEO Tactics, a more comprehensive SEO Blog, and an SEO Podcast visit my website.

Joe Beccalori is an SEO Expert in New York, NY.

Good Directory of SEO Links and Blogs

Here is an interesting Site I found that lists hundreds of SEO Resources, Blogs, and other reference points on the web. Wheter you are an SEO Expert or just a beginner, you may find some of these useful for attaining Expert Level SEO skills.


seo directory quality selection of seo related resources.