Friday, August 31, 2007

SEO Mythbusters

SEO Joost de Valk, in a recent study, decided to perform a series of isolation tests on several pervading myths. Do these Search Engine Optimization (SEO) strategies hold any real weight? I've been looking into some isolation tests on these myself, so this initial feedback is helpful. I've inquired for more details of the scientific study on his post. Let's see if we get the test details in true Mythbuster's fashion.

Here is a synopsis of his findings:

1. If you use Google Analytics on your website, Google will automatically index that web site. (Variation of this is that Google will somehow give preferential treatment) Busted

2. Google auto-indexes or give preferential ranking to those who use Google Adwords and or Adsense Busted

3. Google indexes a page that can only be reached through nofollow links. Busted

5. Google indexes a page that is excluded by robots.txt. Plausible

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